~ Event/Experiential/Creative Producer

A. Rose LinkedIn

I pair organization with creative to bring (sometimes very complicated) projects to life on-time and in-budget. For studios, brands, media companies, and anyone in & out of the inbetween. In the last year I’ve also done private events in people’s homes, one-off one-day events, a press junket, even a wedding! When it comes to experiential branded or marketing events, a lot of times my clients haven’t done anything exactly like what they’re envisioning before. That’s one of my favorite jumping off points. 😎
I believe it’s important to understand a client’s goals and all realities when bringing experiential/events to life, but it’s also important to also push the creative as far as it can possibly go so that it’s not only successful from a brand perspective but also suuuuper rad and memorable for attendees. End philosophical digi soap box mini rant. (or mini rant to be continued over coffee… ? 😜 )


🌹 There are a few ways you can hire me! 🌹

Day-of production support example:

  • Studio premiere of scripted TV show @ a hotel in WeHo/Beverly Hills - 2020

    • Event had ~ 3 elements: red carpet, screening & after-party 

    • Oversaw build of S&R (Step & Repeat), lighting & sound rentals and red carpet install & strike

    • Managed changeover between screening and after-party to ensure everything prepped to stay seamless/on-time from a guest perspective

    • Liaison for press and guest check-in and helped flow guests between the different elements 

    • Liaison between event logistics/vendors and client 

Full-service prep, execution and wrap example:

  • Budget creation 

    • I <3 Excel 

  • Venue management

    • Work with the venue to discern what is avail to use and where we need to fill in with rentals / source elsewhere

    • Manage communication with venue for their needs/deadlines

    • Day-of venue contact for things that need to be moved, tweaked, etc. 

  • Vendor quotes and management through prep, live date and payment/invoicing/wrap

    • Step & Repeat/Graphic & scenic print needs 

    • Lighting for Step & Repeat

    • Security & Staffing (Brand Ambassadors or Event Staff)

    • Catering (Food & Drink)

    • Furniture/Decor Rentals 

    • Insurance and permitting 

    • Operations staff 

    • AV - content creation or additional sound rentals

  • Creative development of event collateral 

    • Work with design team and print vendors to ensure things like S&R, tickets, programs, etc are designed and sent to printers on-time 

    • Direct creative development of decor and rentals and event elements - if you need decks or help with research I can also build creative presentations to help with internal approvals  

  • Guest list - if additional support is needed for filling the house, especially for screenings this is something I can help with whether it's pinging my own networks or using official fan-fill 

  • AV elements - work with client to get any video or audio content set up and QC'd so it runs seamlessly on event day

    • For example, I helped as a Technical Director for a studio premiere in 2019 at the Arclight Cinerama Dome for a scripted show, liaising between the studio’s content team and the Arclight projectionist


Sample of recent experiential projects (2018 - 2020):

For Frieze: Los Angeles Art Fair, February 2020
A new annual contemporary art fair in Los Angeles, presented at Paramount Pictures Studios. Frieze Los Angeles joined Frieze New York, Frieze London and Frieze Masters on the international art world calendar, reflecting Los Angeles’ position as a global arts capital. 
PRESS LINK
Temporary Frieze staff hire, on-site production support and VIP guest liaison for events at Paramount, The Hammer and NeueHouse.

For Disney: Mickey: The True Original Exhibition, 2018
A 16,000 sq ft art exhibition featuring new works, Mickey Mouse archives, photo moments and merch @ a custom space in Meatpacking District, New York City
PRESS LINK
In-house project hire with Disney Consumer Products on the Franchise Marketing team for Classics (Mickey Mouse & Minnie Mouse) in Glendale

For Netflix: The Umbrella Academy - Red Carpet Premiere & After-Party in Los Angeles @ Arclight/NeueHouse & Toronto @ TIFF/The Drake, February 2019
PRESS LINK
LINK
Lead producer for MKG

For Knix: Gallery installation and intimate dining experience for VIPs at The Riveter, a women-run coworking space in West LA. November 2019
LINK
Lead local producer for Guest Star


For NBC Universal/Blumhouse: MA - an immersive horror theatre house-party-kegger-themed film marketing party @ The Beckett Mansion in West Adams, May 2019
PRESS LINK
Producer for IHEARTCOMIX